las vegas jokers
exlpore An NBA expansion concept built for the entertainment capital of the world.
THIS PROJECT FOCUSED ON CREATING AN NBA TEAM THAT DREW INSPIRATION FROM THE RICH CULTURE OF LAS VEGAS, NEVADA. BRANDING A TEAM WITH THE CULTURE OF A SPECIFIC CITY IN MIND SETS THE STAGE FOR A STRONG FAN BASE FOR THE FUTURE OF THE ORGANIZATION. MY GOAL IS TO
PORTRAY THE TEAM IN THE MOST REALISTIC WAYS POSSIBLE THROUGH A BRAND GUIDE AND JERSEY AND COURT DESIGN, IN HOPES THAT VIEWERS COULD PICTURE THIS TEAM AS A FUTURE PART OF THE NBA.